Passionate About our drones and your footage
Our cheerful Pilots and staff will assist you to produce professional quality photography and video footage, that will meet you're and exceed your expectations. Go to the "Services we provide' section and book your UAV operation in.
How much does video production actually cost?
A video is a powerful way to engage with prospects and help drive conversions. A recent study reports that video on landing pages can increase conversions by up to 80%. So how much does video actually cost?
Video is poised to dominate. By 2018, Cisco predicts that 84% of all internet traffic will be video. With increasing accessibility and faster internet speeds, more and more people will watch video to learn about a business’ offerings. According to Forrester Research’s Dr. James McQuivey “a minute of video is worth 1.8 million words”. With the ever-shortening attention spans of online users, video is one of the most effective ways to quickly engage and inform your audience.
Now you’re probably thinking, “That’s great, but how much does video cost to produce?” Unfortunately, there isn’t a simple answer. On one end of the spectrum, you could film something on your smartphone, edit the video on iMovie and upload the finished video to YouTube. Unless you have filming and editing experience, the video will appear unprofessionally produced. In some cases, that’s fine. But if the video is the first thing that prospects see when they visit your website, you’d probably want to make a good impression and engage them with professionally produced video.
The cost of professional video production is contingent on the time and resources required to produce your content. In Australia, the hourly rate for professional video production ranges between $50 and $200 dollars per hour. at this stage, our rate for these services are at $80 per hour - $160 per hour Dependant on what you are after. These rates refer to the production of customer testimonial videos, Real Estate Videos, animated explainer videos, company introduction videos, how-to videos and educational videos. Some production companies may offer you a fixed project price to produce your video content. If so, they’ve estimated the amount of time that is required to produce your video from start to finish.
If you run a search on Google and enquire with several production companies to produce your video, you’ll be surprised by the variation in price. To address why one production company charges more than the other, it’s worth learning about the following key factors that affect the cost of video production.
1. Experience of the production company
The greater the experience of the production company, the greater the fee. You’re paying for reliability and a proven track record. That being said, emerging production companies can offer great value-for-money prices and deliver marvellous results as they’re driven to establish themselves in the marketplace. Looking at the portfolio of the production company will give you a pretty clear idea of the quality of work they are capable of producing.
"The greater the experience of the production company, the greater the fee. You’re paying for reliability and a proven track record. "
If the production company is doing most the script work – coming up with the creative concept, structuring the script and writing the copy – they will charge by the time required to do so. Alternatively, the client might have the creative concept and be willing to write the script. In this case, the production company would consult on the script.
The greater the experience of the actor, the higher their fee. A well-known TV personality will charge significantly more than a regular actor. Not all videos require actors (such as customer case studies), but when deciding between using an actor and an employee, it’s better to invest in the actor. Using an employee or friend as onscreen talent can result in longer filming times and rigid performances due to inexperience.
The time it takes to conduct filming, the personnel involved and the equipment used to contribute to filming costs. Filming times are Usually billed in Half Day (0-4 hours) or Full Day (4-8 hours) blocks. We bill these services in 2-hour blocks. For live action videos destined for online distribution, one to three operators are usually required on set. Television commercials require a significantly larger crew. Standard equipment (HD camera, sound recording and lighting) is usually included in the hourly rates. If you wanted drone footage, crane shots or a high-end RED camera to lift the production value of your video, there are additional costs.
Like with filming, editing is usually billed in Half Day (0-4 hours) or Full Day (4-8 hours) blocks. Editing costs are dependent upon the length of the video and the number of shots that need to be edited together. There are often multiple rounds of editing, with the edit going back to the client for feedback. Production companies usually include a limited amount of revisions as part of their editing rates.
6. Motion graphics and animation
Videos which are comprised of filmed footage (such as a customer testimonial video) require basic motion graphics like an opening board, titles and a call-to-action. Such basic animation is usually included in the editing rates. Animated explainer videos and 3D animated videos do not require filming and follow a different production process to that mentioned above. The best way to determine the best value for money with purely animated videos is to obtain a few quotes and reference the production companies’ portfolios. The quality of their portfolio is most likely what you’ll end up receiving.
7. Music and voice over
Royalty free music is the way to go for most videos. You pay a one-off fee to indefinitely use a track of music in your video and it’s usually cost-effective. Obtaining the rights to use popular music is significantly more expensive and not worth the time and hassle if the video is destined for internal or online distribution. Voice-over requires the contracting of a voice-over artist, a recording studio and a sound recorder. Again, these costs will depend on the experience/quality of voice-over you are looking for.
So, is it all worth it?
It’s worth keeping in mind that well-produced video is a multi-channel asset that can also be used in your offline channels like trade shows, prospect meetings and much more. When you take into consideration the impact that video can have on viewer engagement and conversions, (IMHO) the investment is well worth it.
Most of our real estate videos are taking, 3 editing blocks to 1 flight block
We only hire qualified commercial remote aircraft pilots. with ARN's that are registered with CASA.
this business is fully insured to work in the UAV industry
Certificate 3 in Aviation, Chief Pilot Jamie Graham
Licence to fly multi-rotor drones up to 25kg and fixed wing drones to 7kg
Chief Remote Pilot Jamie Graham ARN 1047000
Remote Pilot and Spotter Mathew Martin
Capital Remote Aviation ARN 1048539
CASA ReOC, RePL, ROC
IREX Command Instrument Rated